We're living through a cultural shift. Platforms are collapsing. Models are drying up. But never before have so many new forms been created. HYK was born in that tension — between the end of one world and the beginning of another.
HYK is a living, independent, and fair cultural hub. A space where creations—musical, visual, textual, physical, or digital—can be published, supported, and valued. A place for direct exchange between creators and their audience.
Co-Founder & CEO
A visionary entrepreneur with over 10 years of experience bridging arts, culture, and technology. With a background in connecting underground creativity with digital innovation.
French-Syrian speaking 3 languages. Trained in Business & Law at La Sorbonne.
Co-Founder & MD
Over 30 years of experience managing international brands as CMO and CBO in creative industries and media. Launched 30+ TV Channels and digital platforms internationally.
French-Nicaraguan speaking 5 languages. Trained in Semiotics.
A diverse group of cultural pioneers, strategists, and industry leaders shaping HYK's vision
Renowned musician, producer, and cultural innovator bridging underground and mainstream music.
Cultural entrepreneur and producer, empowering emerging talent through impactful creative projects.
Former Chief Content & Product Officer at Deezer; specialist in music, content strategy, and digital ecosystems.
Filmmaker, editor, and curator specializing in decolonial narratives and contemporary artistic movements.
Creative strategist and multidisciplinary artist bridging art, activism, and digital media.
Internationally acclaimed graffiti artist and tattooist, redefining visual storytelling through street culture.
Journalist and cultural critic specializing in music and cinema; contributor to Vice, Mouv', and Première; co-creator of "Rap Jeu".
Talent scout and former head of talent at Canal+ and Vivendi; founder of L'Âmeprésario, dedicated to discovering and mentoring emerging creative talents.
Tech executive and digital strategist, currently SVP at Salesforce EMEA. Formerly at Accenture, she leads large-scale innovation across AI, CRM, and enterprise transformation.