From November to the end of December, people look for gifts that mean something. A creation bought directly from the artist is one of them. Get ready now, not in December.

Time: one hour now, then a few posts until December.

1. Pick your gift selection

Three to five creations that make good gifts, at different prices: an accessible piece, a middle one, a rare one. Make sure they're online, with good images and a few lines each.

2. Set your last order date

If you ship, choose a last order date for delivery before the holidays, based on your carrier's delays. Write it on your physical creations and in your posts.

3. Make something for the season

A small end-of-year edition, a signed version, a bundle: one thing made for this moment gives people a reason to buy now.

4. Announce it in three steps

Mid-November: show your selection. Early December: remind people of your last order date. The last days: point to your digital creations, which need no shipping.

5. Close the year with a thank you

Publish a News post that thanks everyone who supported you this year. They're the ones who will be there for what comes next.

Your gift season is ready

1. three to five creations picked as gifts

2. a last order date for physical pieces

3. one creation made for the season

4. three announcements planned, from November to December

5. a thank-you News post to close the year

Next: Rhythm Playbook, to keep the rhythm going into the new year.